"We needed to promote the property using a baggage carousel at Gulfport-Biloxi International Airport. The strategy was based on a key insight: After traveling to the airport and enduring a long flight, travelers welcomed a bit of calm. The idea was to create a refreshingly tranquil oasis for the weary passenger, mimicking the cool water of Beau Rivage’s tropical pool. The baggage belt was transformed into a swimming pool complete with swimmers and playful slogans. The result was a total change in how people react around the hectic space of a luggage belt."

Advertising Agency: Masterminds, USA
Creative Director: Michael Neiderer
Art Director: Jean Pierre Blanchet
Art Director: James Garrison
Copywriter: Pragati Mulani
Released: February, 2009
Location: Gulfport Biloxi International Airport

(via ibelieveinadv)

tags: ambient baggage belt airport outdoor masterminds

Agency: Springer & Jacoby
Client: IFAW Internationaler Tierschutz-Fonds GmbH

tags: video ifaw hamburg airport

Agency: Jung von Matt/Alster
Copywriter: Jo Marie Farwick
Art Director: Till Monshausen

tags: video sixt wi-fi guerilla airport flughafen jung von matt jvm

„From december your direct connection to the city.“
Teaser-Campaign for the new airport connection of the Suburban-Train in Hamburg on a 50x2 meters lightwall directly next to the baggage belt.

(via adsoftheworld)

tags: hvv hamburg airport ambient

(via dt)

tags: dubai flughafen logo international airport al maktoum